A new motivation to remove your PDFs – increase traffic by 1.6 million hits

That’s what Department of Primary Industries found when they removed the PDFs from their site. Initially deciding to remove the PDFs for accessibility reasons, their business case made itself when HTML version of a PDF attracted 160 visitors to every one person that had previously opened the PDF file. For more information read Briarbird’s interview with Mark Bryant, the instigator behind this incredible story.